Marquee General Layout
General Layout
- Marquee document includes both desktop & mobile designs
- There are typically 5 slides per Marquee
- Often, a marquee will be split between the first half & second half of the month. In this case, marquee will display 6 slides, with 5 tabs. Tabs will display whichever slides are deploying first.
- Master Marquee grid is available here: Marquees_Master.xlsx.
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- Should act as the source of truth & should always be updated to reflect the most current feedback prior to going to design
Marquee Specifications
Design specifications
Desktop/Tablet
- Title and body text are left aligned
- CTA is green and text within CTA is centered
- “Terms and conditions apply” text is included in all caps & centered underneath CTA
- Dimensions
- Desktop: 900 x 550 px
- Tablet: 970 x 550 px
- Format: jpeg/PNG
Mobile
- Title and body text are centered
- CTA is green and text within CTA is centered
- Terms and conditions apply’ text is included in all caps & centered underneath CTA
- Dimensions
- 690 x 580 px
- Format: jpeg/PNG
Copy specifications
- Headline = title case with 45 characters max
- Sub-headline = sentence case with 120 characters max
- Call-to-action (CTA) = all caps with 20 characters max
- Include a center aligned ”Terms & conditions apply” text underneath CTA
QA & Internal Review Resources
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- A comprehensive Marquee QA checklist can be found at: OneDrive > Amtrak Team > Marketing Ops > QA Testing & Proofing or at: Amtrak QA – Marquee QA Checklist.docx