eStatement Best Practices

• Master eStatement grid is available here: eStatement_Master_.xlsx 

• • Grid should always be updated to reflect the most current feedback. 

• For consistency, all eStatement items should be written in sentence form with periods included. 
• Unlike all other Amtrak emails, account information section in header for eStatements does not include a last name. 
• Before submitting PDF to client, always FPO placeholder content to avoid confusion. 
• QA-specific 

• • An all-offers QA test should broadly follow QA checklist steps. 
  • Individual offers QA test should omit link testing. 
  • Non-wrapper links, or body links, will change on each email. These may include links in the preheader, hero image, text, CTA(s), seasonal banners, or the ‘Terms and conditions apply.’ hyperlink in footer. 

QA & Internal Review Resources 

• eStatement All-Offers checklist here: Amtrak QA – eStatement All-Offers Checklist.docx 
• eStatement Member Offers checklist here: Amtrak QA – eStatement Member Offers Checklist.docx 

eStatement Specifications 

Design specifications 

• Asset dimensions
  • Header
    • Desktop: 308 x 426 px
    • Mobile: 750 x 1015 px 
    • Format: Jpeg/PNG
  • Partner
    • Desktop: 313 x 97 px
    • Mobile: 750 x 446 px 
    • Format: Jpeg/PNG

• • Logo is vector (eps, ai) 

• Announcement Banner
  • Desktop: 800 x Flex px
  • Mobile: 750 x Flex px 
  • Format: Jpeg/PNG

Copy specifications 

• • Partner Banners: Sentence case with 120 characters max 
  • CTA is all caps with 20 characters max 

eStatement Elements