Email Bottom Banner

General Layout

Include desktop single, desktop double, and mobile versions
Typical banner will include headline, body copy, CTA and image.
While quality of banner resolution may vary for presentation purposes, it should be exported using high quality for live purposes.
Banners should be included when specified in the epic ticket. Any changes/additions to the epic ticket including removal of banners should be added to the relevant CX ticket and assigned to design to remove.

Copy

Always include registration marks on first mention for Amtrak-owned assets in banners, regardless of whether the asset appeared in the email prior. This is because banners are carried over from one email to the next without the copy changing.

*Height may vary depending on the design