Booking Email

General 

• Segmentation
  • Members, Subscribers and (sometimes) Purchasers 
  • Solo Send 
• Sender Alias & Logo 
  • Amtrak  
• Consists of 3-4 sections, each with a unique subheader, copy, hyperlink and CTA 
• Typically includes current shoebox & bottom banners 

Copy 

• Preheader used: Book today and save.
• Multiple CTAs used: LEARN MORE, BOOK NOW
• Keep hyperlinks preferably 1-2 words each 
• Copy often reused from previous booking emails 

• Terms and conditions: 
  • Terms and conditions apply. Please visit the individual offer pages for complete offers. 

Design 

• Sections should alternate between copy on left/image on right, and image on left/copy on right
• Stacks on mobile

Booking Email Elements