Amtrak Guest Rewards Email

General Specifications

DISTINGUISHING FACTORS BETWEEN EMAIL VERSIONS

Member

Header includes: Logo | Name | Points | Member # | My account
Footer includes: Book tickets | Reserve a hotel | Reserve a car | Guest rewards | My account
Address: AGR standard P.O. Box address

Non-Member (Purchaser, Subscribe & Save)

Header includes: Logo | Amtrak guest rewards Msg. | Join now
Footer includes: Book tickets | Reserve a hotel | Reserve a car | Deals | Guest rewards
Address: Amtrak Marketing Department address

QA & Internal Review Resources

Design Specifications

HEADER LOGO

• Amtrak logo must be used for non-member emails with Amtrak as the sender
• AGR logo must be used for member emails and when Amtrak Guest Rewards is the sender

HERO BANNER

Desktop: 800px x (Flex Height*)
Mobile: 800px x (Flex Height*)
Rounded Rectangle: 30px radius

Format: Jpg, Gif

*Height may vary depending on the design

Email Templates

  • Template will vary depending on whether it is a member or non-member, as well as what type of email it is (Fare Sale, Booking, eStatement etc.)
  • For more information regarding wrapper differences between email versions, please see  Amtrak Proof – Email PDF Checklist.docx.

Copy Layout

  • Copy should never include a mid-word line break, even if the word is hyphenated such as ’round-trip’.
  • All symbols should be superscripted, per the copy provided.
  • Hyperlinked text should be underlined and in blue. Please keep color of hyperlinks consistent throughout document.
  • For PDF review decks
    • If hyperlinked text is present in margin, keep hyperlink color grey (consistent with rest of text).
    • Additional copy may be placed on right hand margin. This could include SL/PH options, Header options, Purchaser SL/PH etc.

 CTA BUTTONS

  • Colors
    • Use green CTA button when the primary call to action is ‘BOOK NOW’ or ‘BOOK TODAY’
    • Use blue CTA button for all other primary calls to action
    • For banner CTA button, color is flexible
    • Text within CTA should be white
  • Capitalization
    • CTA should always be in all caps
  • Placement
    • Text within CTA should be centered, regardless of whether it is for desktop or mobile
    • Placement of button may vary (left aligned, right aligned etc.)

IMAGE LIBRARY

    • Username is Elliott.Whiteside@kobie.com
    • Password is Kobie123!

Member Email Header/Hero Example

Non-member Email Header and Hero

Email Footer Example