Multi-Partner Email (MPE)

General 

• Segmentation
  • Members
  • Solo Send 
• Sender Alias & Logo 
  • Amtrak Guest Rewards 
• Consists of 1 header section, following by 3 sub-sections 
• Each section has a unique subheader, copy and CTA 
• Typically includes current banner 

Copy 

• Subject Line: [FName], your [Month] partner offers are here. 
• Preheader: Maximize your points with these great offers. 
• CTAs used: multiple and may include LEARN MORE, SHOP NOW etc. 
• Please ensure that intellectual property marks are included for partners when needed 

• Terms and conditions: 
  • Terms and conditions apply on all offers. All Amtrak Guest Rewards terms and conditions apply. 

Design 

• Two-column design with logo images on left and copy on right 

MPE Email Elements