Flash Sale Email Specs

General Layout

  • Include desktop single, desktop double, and mobile
  • Typical banner will include headline, body copy, CTA and image.
  • While quality of banner resolution may vary for presentation purposes, it should be exported using high quality for live purposes.
  • Banners should be included when specified in the epic ticket. Any changes/additions to the epic ticket including removal of banners should be added to the relevant CX ticket and assigned to design to remove.

Copy

Speed templates copy doc is pending. Upon approval, will replace current flash sale template.

  • Subject line: varies
  • Preheader: varies
  • Keep copy within 1-2 paragraphs in length
  • Include a minimum of 1 hyperlink within main copy
  • CTA: BOOK NOW, BOOK TODAY
  • Terms and conditions
Flash Sale Email Elements